1. Search Engine Optimization (SEO):
SEO is the process of trying to get a website to the top rankings in search engines like Google.
Techniques: Keyword research, on-page and off-page optimization, backlinks, technical SEO.
Example: Writing an article for “Digital Marketing Course” and getting it to the first page of Google.
2. Social Media Marketing (SMM):
Creating a brand presence on social media platforms and engaging with people.
Tools: Meta Business Suite, Buffer, Hootsuite
Example: Getting enquiries for a course by creating reels on Instagram or running Facebook ads.
3. Content Marketing:
In this day and age, “Content is King”. Quality and relevant content can build trust for your brand.
Formats: Blog posts, e-books, videos, infographics.
Example: A detailed blog about SEO or “10 Ways to Improve Your Google Ranking”.
4. Email Marketing:
As you collect customer emails, send newsletters, offers, and updates to nurture them.
Tools: Mailchimp, Campaigns
Example: Get a 20% response rate with an email with the subject line “New Batch Starting Soon”.
5. Pay-per-click (PPC) advertising:
When you have an ads budget and want immediate results, paid ads are most effective.
Platforms: Google Ads, Facebook Ads
Example: Get 50 clicks and 5 leads on a budget of ₹1000.
6. Analytics and Data Analysis:
Knowing and improving the results of your marketing campaigns is the key to success.
Tools: Google Analytics, SEMrush
Example: Know how long a visitor spends on your blog and what keyword they came from.